Identifying a Target Audience

To identify a target audience for the thriller genre I created a questionnaire which used parts of the acronym GRASS to define them. I asked 15 people to fill the questionnaire in and out of these 15 people two were aged under 12, five were aged between 13-19, three were aged between 20-29, another three were aged between 30-39 and two were aged over 40.

From the questionnaire I have found that the majority of people who like the thriller genre above the rest fell into the 30-39 age group with one person from the teenage group, the 20-29 group and the over 40s. The people which chose thrillers fell into the working class and lower working class category; which is people who are blue collar workers, manual workers, unemployed or students.

The results from the next question show these people would be willing to pay around £5 - £9 to see a film which is what a ticket at the cinema currently costs. This is useful to the group because we know that the majority of people who visit the cinema are in their teens and their twenties.

The gender of these people is almost even in number with 3 male to 2 females, this tells us that gender doesn't really matter as both genders like thriller films. We can see though that more men like horror films than women, and women like more romantic films than men.

The main thing we can take away from this questionnaire is our target age, we must be aiming our film at an audience of around 30 years old, therefore we should use language and actions which appeal to this age group. We don't need to worry about making the film appeal to a specific gender and we don't need to make it appeal to a specific race either as both genders like thriller films and any one from any race can enjoy a thriller film. For the social economic status of the film we could use characters who are from working class backgrounds because the questionnaire shows people who like thriller films are from this type of background.

Here is the questionnaire I gave out,